Mortgage
You hired the agency, you paid the retainer and four months in, you were reading LinkedIn drafts that sounded like every other loan officer in the country. Dang, that sucks. So, you fired them and haven’t touched marketing since. That’s a pattern I see often lately. One bad experience, sometimes two, and then a year […]
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What if your next lead magnet was not a PDF someone downloads and forgets but a living resource hub they keep coming back to? I’m Katie Shive, a personal branding strategist who helps mortgage professionals build authentic brands that show up in AI search. And after watching Zillow quietly build one of the smartest AI-forward […]
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Quick Take: A custom GPT isn’t just another chatbot. It’s a private, task-trained tool that learns your voice, process, and goals so you don’t have to start over every time. Mortgage professionals use them to create sharper content, streamline internal workflows, and make everyday work faster and more consistent. Why ChatGPT Still Feels Like a […]
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