I built an app and it changed everything I thought I knew about AI brand strategy. Four words I never imagined I’d ever say because I am not an engineer and I do not write code for a living. I am a brand strategist who has spent the last three years living inside AI tools, […]

There’s a version of ideal client work that lives in a Google Doc and never does anything. You write the demographics and name her Sarah. She’s 38, owns a small business, and shops at Anthropologie. Box checked, now you can move on. Meanwhile, you keep taking calls with people who drain you and accepting clients […]

If you’ve tried Claude and walked away thinking “I don’t really see the hype,” I have news for you. You weren’t using Claude. You were typing into a chatbox. Claude is not a chatbot. Claude is a team. And you, the human in the loop, are the CEO of that team. Most people miss this […]

What if your next lead magnet was not a PDF someone downloads and forgets but a living resource hub they keep coming back to?  I’m Katie Shive, a personal branding strategist who helps mortgage professionals build authentic brands that show up in AI search. And after watching Zillow quietly build one of the smartest AI-forward […]

I haven’t posted a new podcast episode in seven weeks. I teach AI content strategy for a living. I coach mortgage professionals, realtors and coaches how to show up consistently online. And I went seven weeks without publishing a single episode. Was I too busy? That’s the dressed-up version. The real reason? I got bored […]

Quick Take: AI has changed my life and career in genuinely positive ways. But there’s a cost nobody’s talking about, and I think it’s time someone did. The mental load, the physical toll, the quiet pressure to never stop learning, never stop building, never step away. This is an honest conversation about what AI adoption […]