Build a brand

Build My brand book

Your content feels off because your AI doesn't know you.
Let’s fix that. Train your tools to think and write like you so you can create content that builds your brand without the burnout.

system

Build a brand

system

that works as

Hard as you do

that works as hard as you

You didn’t become a mortgage pro to waste hours staring at blank docs or second-guessing every post. You need a system that locks in your voice, turns your expertise into content, and takes the busywork off your plate.

Enter Brand Builder: a framework that combines brand clarity, strategy, and custom AI assistants, so you can create high-impact content in minutes, not hours.

Most people using AI skip the one thing that matters:

If your content feels off, it is.

teaching it who            are

it who              are

Most people using AI skip the one thing that matters: teaching

you

You didn’t become a mortgage pro to waste hours staring at blank docs or second-guessing every post. You need a system that locks in your voice, turns your expertise into content, and takes the busywork off your plate.

How's it work? Hit play...

One that captures your voice, turns your message into repeatable content, and trains AI to create like a teammate.

Inside Brand Builder, we’ll define your positioning, build your messaging playbook, and give you AI tools that know how to write for your business.

You’ll also get a sample content calendar, content bank, and prompt library so you don't have to keep starting from scratch.

Post, emails and video scripts: aligned and easier to create.

The fix? A brand system that works. 

Tell me more

One that captures your voice. Turns your message into repeatable content. And trains your AI to create like a trusted teammate.

Inside Brand Builder, we’ll define your positioning, build your brand’s messaging playbook, and give you AI tools that know how to write for your business.

You’ll also get a sample content calendar, content bank, and prompt library so you’re never starting from scratch again.

Post, emails and video scripts: aligned and easier to create.

step-by-step Strategy Session

A guided, interactive roadmap to define your voice, map your perfect audience, and outline your offers—no more blank-page panic.

integrateged Brand book

Your mission, message, positioning, and audience, all captured and locked down in one comprehensive document.

2 custom ai assistants

Your very own AI copy team, trained on your brand book. Crank out social posts, emails, or video scripts…all with your authentic tone.

60-minute wrap-up call

After I complete your book, we'll meet again to review everything, make minor edits, and hand off files so that you can set up your new AI tools.

I need this

What's inside the system?

Your Brand Builder includes the entire Clarity Code framework plus two high-impact upgrades: a 30-day content strategy guide and two custom-built GPT assistants that help you write, post, and email with ease. Everything is designed to help you go from idea → execution without losing your voice or your time.

Here's what you get:

Complete the strategy session

This is where we lay the foundation so everything that follows is tailored to you.

Here's how it works:

01

develop the
brand book

I’ll build your custom Brand Book and train two AI assistants to create content in your voice.

02

Refine + activate the brand system

We’ll fine-tune your brand system, review your AI tools, and walk through your content plan.

03

Tell me more

Here's why it works:

Content That Sounds Like You

No more “generic agency” voice. Every post, email, and script reflects your style.


A System You Can Build On

Hand it off to a VA, tweak it as you grow, and never start from scratch again.


Earn back Time in Your Week

Move from content hamster-wheel to content machine—minutes per piece, not hours.


I'm in - let's build

Here's her story

Kayla was where a lot of people are: trying AI, getting mediocre results, still doing most content herself. Brand Builder changed that. Now her VA creates content, her social is growing, and everything sounds authentically Kayla.

Real results: Kayla Kallander

How Kayla Turned 'Sometimes Using AI' into Daily Social Growth

Listen to the podcast

In this podcast episode, I share the origin story that led to building the tool that solves the "sounds like everyone else" problem. In 15 minutes, you'll understand exactly what Brand Builder does to give your AI the context it needs to sound like you.

Prefer to listen? Press play

Here's the story behind why I built Brand Builder

Dave Savage
Chief Growth Officer, Trust Engine

Before working with Katie, I was experimenting with AI and getting okay results. But once she created my brand guide and built custom prompts for my content channels, everything changed. She made AI work for me, in my authentic voice. My content became more compelling, engagement spiked, and I started saving serious time. If you're a leader looking to leverage AI for sales, marketing or thought leadership - Katie is your secret weapon. 

"Katie helped me unlock the full power of AI - not just to save time, but to sound like me."

★★★★★

Chesky Fuchs
Mortgage Advisor, FM Home Loans

She helped me get real clarity around my brand message. She asked the right questions, pushed me to look at my value from a different angle, and helped me connect the dots in a way that finally felt aligned and authentic. She also helped me build AI tools for my marketing. I finally have a system that keeps my message consistent and high quality without spending hours trying to figure out what to say. If you want practical tools that actually make a difference, reach out to Katie. You will be glad you did.

Working with Katie has been one of the best decisions I made for my business.

★★★★★

Scott Davis
Senior Loan Officer, Capital M Lending

Her Clarity Code process helped me go beyond surface-level. She guided me through a deep but efficient look at my voice, values, and audience. Her format is easy and the outcome is already helping me show up more clearly in conversations and content. My business is evolving and with this brand foundation, I now have the tools to adapt with it. I highly recommend this process to any mortgage professional who wants clarity and a better way to lead in their market.

"The real power of AI starts with personal brand clarity. That’s where Katie came in."

★★★★★

Tasha Hastings
The Hastings Team, Guild Mortgage

Hiring Katie to help our team with branding, marketing, strategy, content creation, and so much more was the best decision our team ever made! She goes above and beyond and is so creative, hard working, and reliable. If you hire Katie, you won't be disappointed.

"Hiring Katie was an absolute
game-changer for my business."

★★★★★

MICHELLE CASTLE
The Castle Team, Guild Mortgage

Katie's secret sauce is that she goes beyond just creating strategies or design. She sees people - their essence, their authenticity - and translates that into a brand that feels real, human, and deeply connected. She's gifted at helping people build relationships between their brand and audience.

"Katie blends storytelling, psychology and design to make her clients stand out."

★★★★★

You'll walk away with...

Only 19.5% of NextGen trust mortgage lenders

A clear, compelling brand message that sounds like you

You'll walk away with...

Only 19.5% of NextGen trust mortgage lenders

A clear, compelling brand message that sounds like you

A sample content strategy that aligns with your audience & values


You'll walk away with...

Only 19.5% of NextGen trust mortgage lenders

Two custom GPT assistants built to help you write content faster

A clear, compelling brand message that sounds like you

A sample content strategy that aligns with your audience & values


You'll walk away with...

Two custom GPT assistants built to help you write content faster

A clear, compelling brand message that sounds like you

Only 19.5% of NextGen trust mortgage lenders

A sample content strategy that aligns with your audience & values


A repeatable system that supports you, not stresses you

You'll walk away with...

A repeatable system that lets you create with clarity & less effort

A sample content strategy that aligns with your audience

Two custom GPT assistants built to help you write content faster

You'll walk away with...

Scale with AI systems

Because here’s the thing:

Generic content doesn't convert

Because here’s the thing:

The longer you wait for “perfect,” the longer your audience stays confused

Generic content doesn't convert

You need content that connects, converts, and sounds like you

The longer you wait for “perfect,” the longer your audience stays confused

Because here’s the thing:

Because here’s the thing:

You need content that connects, converts, and sounds like you

The longer you wait for “perfect,” the longer your audience stays confused

Build the brand

GET STARTED NOW

$1,997

Investment

Given the nature of digital products, all sales are final. 

Investment + Details

Q

&

A

What if I don’t know how to use ChatGPT or AI tools?

No problem. You don’t need to be tech-savvy. I walk you through everything step-by-step. The AI tools are built for you and trained on your voice. I’ll show you exactly how to use them so you don't feel overwhelmed.

Do I need a strong brand already for this to work?

Nope! That’s exactly what we build together. Whether you have a brand you’re evolving or feel like you’re starting fresh, this process will help you define your voice, message, audience, and content approach—all with clarity and confidence.

What exactly are the AI assistants, and how do I use them?

They’re custom-trained ChatGPT tools that write copy trained to speak like you. You’ll get clear instructions and support on how to use them, so they become an asset, not a chore.

How much time will this take on my end?

You’ll have a 2-hour kickoff call and two 30-minute follow-up coaching calls. Outside of that, expect 1–2 hours of light prep work and optional content testing.

Will I be able to maintain this system after we’re done?

Yes! That’s the goal. You’ll leave with a clear brand book, trained AI tools, and a 90-day content bank you can reuse and expand. 

What if I want to train my assistant on more later. Can I keep using it?

Absolutely. The AI assistants are set up to grow with you. You can continue to refine them or add new use cases as your brand evolves. If you ever want help expanding them later, you can reach out for additional support or upgrades.

Can I ask questions between sessions?

Yes! You’ll have 5 business days of access to me via email or text between sessions. I’m here to support you, answer questions, review drafts, or walk you through anything that needs clarity.

How do I know if this is the right offer for me?

If you’ve already built a level of success in your business and you’re ready for more clarity, consistency, and a smarter way to scale your visibility then this is for you. This offer is best for driven entrepreneurs who are done guessing what to say and are ready to lead with strategy.