Hey there, let me introduce myself
storytelling because it let me blend writing with emotion and design. Over the years, I’ve worked with hundreds of professionals who all shared the same problem: they were great at what they did, but struggled to talk about it in a way that stuck. That’s where I come in.
I help mortgage and real estate pros turn their story into strategy and their strategy into systems that work. Because good brands go beyond borrowed words and cookie-cutter templates. I got my start back in grad school, when social media was just finding its footing. I fell in love with
Hi, I'm katie, part brand strategist, part brand therapist.
Let me introduce myself...
I'm katie, a Brand Strategist
I help mortgage and real estate pros turn their story into strategy and their strategy into systems that work. Because good brands go beyond borrowed words and cookie-cutter templates. I got my start back in grad school, when social media was just finding its footing. I fell in love with storytelling because it let me blend writing with emotion and design. Over the years, I’ve worked with hundreds of professionals who all shared the same problem: they were great at what they did, but struggled to talk about it in a way that stuck. That’s where I come in.
You don’t need loud campaigns or shiny content to make an impact. You need to tell stories that connect. The most human brand always wins.
If you’ve ever felt unseen, stuck, or unsure how to show up online, you’re not alone. Most people just need to realize what makes them different and why their audience wants to work with them.
Good marketing starts with meaning.
Here's what I believe :
LET'S WORK TOGETHER
Here's what I know about you:
You're not new to this industry. You consistently close loans. You've built strong relationships and understand the technical sides of mortgage lending. But, when it comes to showing up online? That's a different story.
You know you need to be more visible. But between client calls, file reviews, and putting out fires, marketing becomes the thing you mean to do but never quite get to.
And when you try? It feels forced. Generic. Like you're shouting into a void.
You're also lacking a system. One that captures your voice and reflects your values. One that works for you instead of demanding more from you.
Sound familiar?
I understand, because I've lived that reality too, creating content at a breakneck pace while sacrificing too much of myself to keep up. It's miserable, and leads to burnout.
Over the last decade, I've led marketing for nationally ranked mortgage teams, built messaging systems from scratch, and helped leaders learn how to scale. I'd love to show you how, too.
why I do this work:
When your brand starts sounding like you. Your marketing works, your audience grows, and *finally* your confidence skyrockets. That's when you stop chasing the latest trends and start building your personal brand. That moment , when everything aligns, is why I do this.
I've seen what happens
clicks
I've seen what happens when it finally
when it finally
Are you all in?
