AI + Visibility

For years, we’ve judged social content almost entirely by what happens inside the app. How many people saw the post? How many people liked it? Did they save it? Did the Reel get decent reach? This is all useful information, but it only tells you what happened on Instagram, not what happened when someone went […]

You answered a question this morning in about thirty seconds that would have taken you two weeks and eleven open browser tabs back in year three. Someone brought you three options and you knew which one before they finished laying them out. You caught a problem while it was still small enough to be boring. […]

Invisibility in a referral-based business doesn’t cost you immediately. That’s what makes it so dangerous. You have a folder of posts you never published. Maybe it’s on your desktop labeled “LinkedIn drafts.” Maybe it lives in Notes on your phone, full of half-finished thoughts from 6am when the idea felt sharp enough to share. Maybe […]

I spent three years sitting outside the offices of two top-producing loan officers, listening. How they opened with a nervous first-time buyer versus a seasoned investor. What they reached for when a deal fell apart. The story they told at an open house that they would never tell at a builder meeting. Then I wrote […]

If you’ve used Claude or ChatGPT lately and felt the output was good but not quite right, the issue is upstream of the prompt. Most AI content sounds generic for one reason: the AI doesn’t know you. It knows the role you’re asking it to play, the topic, and most likely even the format. It […]

Last fall, I lost most of my ChatGPT account in a glitch during an upgrade. Two and a half years of chat history. Custom GPTs I’d spent weeks building. Client context I’d fed it conversation by conversation over hundreds of sessions. Lead magnets. Ghost-written content for clients across multiple industries. Gone, or close enough to […]