AI + Visibility

A client of mine recently sent an email to her database. I am sharing a snippet here with her permission, because it is the cleanest example of what real brand work actually surfaces — and why AI content sounds generic without it. She wrote: Last week I got to present my business to a group […]

You hired the agency, you paid the retainer and four months in, you were reading LinkedIn drafts that sounded like every other loan officer in the country. Dang, that sucks. So, you fired them and haven’t touched marketing since. That’s a pattern I see often lately. One bad experience, sometimes two, and then a year […]

I built an app and it changed everything I thought I knew about AI brand strategy. Four words I never imagined I’d ever say because I am not an engineer and I do not write code for a living. I am a brand strategist who has spent the last three years living inside AI tools, […]

If you’ve tried Claude and walked away thinking “I don’t really see the hype,” I have news for you. You weren’t using Claude. You were typing into a chatbox. Claude is not a chatbot. Claude is a team. And you, the human in the loop, are the CEO of that team. Most people miss this […]

What if your next lead magnet was not a PDF someone downloads and forgets but a living resource hub they keep coming back to?  I’m Katie Shive, a personal branding strategist who helps mortgage professionals build authentic brands that show up in AI search. And after watching Zillow quietly build one of the smartest AI-forward […]

I haven’t posted a new podcast episode in seven weeks. I teach AI content strategy for a living. I coach mortgage professionals, realtors and coaches how to show up consistently online. And I went seven weeks without publishing a single episode. Was I too busy? That’s the dressed-up version. The real reason? I got bored […]