AI + Visibility

Quick Take: A custom GPT isn’t just another chatbot. It’s a private, task-trained tool that learns your voice, process, and goals so you don’t have to start over every time. Mortgage professionals use them to create sharper content, streamline internal workflows, and make everyday work faster and more consistent. Why ChatGPT Still Feels Like a […]

A few years ago, most of your clients Googled you. Now they’re asking ChatGPT about you. That shift changed everything. Search is no longer just keywords and backlinks. It’s conversations. AI models like ChatGPT, Perplexity, and Gemini are learning who to trust based on context, relationships, and consistency. The professionals who show up in those […]

TL;DR: Most housing pros are using AI the wrong way, and it’s costing them trust, reach, and relevance. Here’s the prompt system I use to create emotionally resonant, behavior-driven content in under 10 minutes a day. Why Most AI-Generated Market Content Falls Flat Most mortgage and real estate pros are still treating AI like a […]

Search engines helped people find you.Now, AI decides whether you are worth finding. Generative Engine Optimization (GEO) is how you make sure AI knows who you are, what you do, and why your expertise matters. If you’re not teaching AI that story, you’re invisible, even if you post daily. I recently unpacked this topic on […]

If you’ve ever seen a LinkedIn post that felt stiff, corporate, or like it could have been written by anyone, you probably scrolled right past it. That’s the risk with AI: when you let it do all the work, the result is content that sounds generic. But here’s the truth: your clients don’t care who […]

TL;DR If you’ve been creating content — blogs, posts, videos — and still feel like your brand is invisible online, you’re not alone. The rules have changed. And most professionals are still playing by the old ones. AI tools like ChatGPT, Claude, and Perplexity are quickly becoming the new front door to your business. Whether […]