AI + Visibility

What if your next lead magnet was not a PDF someone downloads and forgets but a living resource hub they keep coming back to?  I’m Katie Shive, a personal branding strategist who helps mortgage professionals build authentic brands that show up in AI search. And after watching Zillow quietly build one of the smartest AI-forward […]

I haven’t posted a new podcast episode in seven weeks. I teach AI content strategy for a living. I coach mortgage professionals, realtors and coaches how to show up consistently online. And I went seven weeks without publishing a single episode. Was I too busy? That’s the dressed-up version. The real reason? I got bored […]

Quick Take: AI has changed my life and career in genuinely positive ways. But there’s a cost nobody’s talking about, and I think it’s time someone did. The mental load, the physical toll, the quiet pressure to never stop learning, never stop building, never step away. This is an honest conversation about what AI adoption […]

People don’t choose the lowest rate or the flashiest website when making one of the biggest financial decisions of their lives. In mortgage and housing, decisions come down to trust in the person guiding them through the process. This has always been true, but trust now has a new audience: artificial intelligence. Here’s the thing […]

TL;DR: AI is commoditizing content. Everyone has the same tools, so everyone sounds the same. Learn my Human-in-the-Loop system for training your AI to sound like you, not like everyone else. Is it me, or does it feel like LinkedIn is starting to sound like one big echo chamber? I’ve been noticing this pattern for […]

TL;DR: On December 3, 2025, Google replaced the Q&A feature in Google Business Profiles with AI-powered “Ask Maps” linked to Gemini. If your profile is empty or outdated, you’re invisible to the AI recommending professionals to potential clients. Here’s your 4-step survival plan to fix your Google Business Profile for 2026, and why most of […]