TL;DR: Most housing pros are using AI the wrong way, and it’s costing them trust, reach, and relevance. Here’s the prompt system I use to create emotionally resonant, behavior-driven content in under 10 minutes a day.
Why Most AI-Generated Market Content Falls Flat
Most mortgage and real estate pros are still treating AI like a vending machine.
They type “housing market update” into ChatGPT, hit enter, and publish whatever comes out. It’s usually the same recycled headlines in slightly friendlier language, and it’s not helping them stand out.
In today’s climate, that’s a problem.
Buyers are overwhelmed. Sellers are cautious. And your audience doesn’t need another templated post. They need a pulse check.
What’s Wrong With the Current Approach?
Most AI-generated content fails for two reasons:
1. The Prompts Are Too Generic
Asking for a “mortgage rate update” results in bland, robotic copy. It lacks personality, insight, or value beyond the obvious.
2. The Content Isn’t Emotionally Relevant
Many pros post stats or news articles without interpreting them. But your clients aren’t making decisions based on rates alone. They’re reacting to fear, timing, tradeoffs, and personal goals.
When your content ignores that emotional layer, it misses the mark.
What Works Instead: Emotionally Aware Market Content
Every morning, I run a custom AI prompt designed to uncover emotionally resonant, behavior-driven housing stories from the past 60 days.
I’m not looking for headlines. I’m looking for how people are feeling:
- What’s holding buyers back?
- What tradeoffs are sellers making?
- How are different generations approaching ownership?
This is the kind of intel that makes your content stick because it meets people where they are.
The Exact AI Prompt I Use (And Why It Works)
This is what my prompt asks the model to do:
✅ Search for recent housing stories focused on emotions, tradeoffs, and behavior
✅ Return 5 relevant articles, no fluff
✅ Prioritize stories with:
- Generational shifts (e.g., Gen Z affordability issues)
- Emotional blockers (e.g., fear of missing out, waiting for rates)
- Local trends with national implications
- Contradictions in consumer behavior
Then, for each article, it builds:
- A 100-word summary focused on insight
- A 200-word LinkedIn post in my tone, with a strong hook and reflection question
- A 500-word blog article written like a smart, emotionally tuned-in advisor, not a bot
The whole process takes under 5 minutes to scan, and it jumpstarts more meaningful, high-performing content.
How You Can Use This System (With or Without Training)
You don’t need custom-trained AI to make this work. Here are three ways to use it:
1. Use ChatGPT for Voice-Aligned Content
If you’ve trained ChatGPT on your brand tone, drop in the prompt and let it write your first draft.
Pro Tip: You can automate this as a daily task that emails you new content suggestions each morning.
2. Use Perplexity for Live Data and Sources
Perplexity excels at surfacing fresh trends, regional data, and stories with citations. It’s perfect for local market insights and quick validation.
3. React — Don’t Just Repost
Start with the AI’s summary, but end with your own story.
Ask yourself:
- What stood out emotionally?
- How does this relate to my market or clients?
- What story or example can I add to make this real?
This is the difference between AI-generated content that connects and content that collects dust.
Why This Builds Trust (and Saves You Time)
Using AI this way doesn’t just save hours each week. It builds credibility.
When your audience sees content that is:
- Emotionally aware
- Backed by fresh, relevant stories
- Delivered in a confident, empathetic voice
They don’t just notice you. They begin to trust you.
They see you not as someone trying to sell something, but as a steady guide in a confusing market.
Final Thought: Don’t Just Post. Start Conversations.
In 2025, attention is the starting line, not the finish.
You need attention to earn trust. But what keeps someone listening isn’t just frequency or formatting. It’s relevance, resonance, and emotional clarity.
If your content speaks to what people are feeling, reflects your expertise, and sparks a conversation, you’re not just showing up more. You’re showing up better.
Want the exact AI prompt I use every day?
Click here to get the free download and start creating smarter, more resonant market content in minutes.
About Katie Shive
Katie Shive is a Montana-based Brand and AI Strategist who helps mortgage pros build trust, not templates. She works with lenders and real estate pros to create content that feels personal, and that trains the algorithm to send the right people your way. She’s also the voice behind AI After Hours, where she breaks down smart, human-first marketing strategies for the modern housing market.
👉 Learn more by tuning in to AI After Hours.
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