Branding

Reddit has become the top source of information feeding AI tools like ChatGPT and Perplexity, accounting for over 40% of all citations. For loan officers, it’s an untapped research lab that reveals what buyers actually ask and how they talk about money. Reddit helps you capture the real voice of your customer, identify content themes […]

Content overload is real. And let’s be honest, AI hasn’t helped. Mortgage and real estate professionals are posting more than ever, yet visibility and trust are dropping. Why? Because most content feels manufactured, not lived. What actually cuts through? A story with a point. Something useful, human, grounded in what you’ve seen, not just what […]

You keep saying you want to grow your brand. But if you looked at your last 30 days, would anything prove it? Everyone wants a platform until they realize it takes showing up when no one’s watching. If You’re in This Industry, You’ve Said It The best time to buy a home was last year. […]

TL;DR: A spontaneous LinkedIn connection turned into a powerful reminder of what mortgage marketing is really about. The industry is changing, and the professionals who embrace personal branding, not just corporate messaging, will be the ones who thrive. A Chance Encounter That Sparked a Bigger Conversation Just a few days ago, I hadn’t heard of […]