AI in Marketing

Quick Take AI is advancing at an unprecedented pace. For mortgage and real estate professionals, this can feel like drinking from a fire hydrant—overwhelming, exhausting, and impossible to manage. The good news is you don’t need to master every tool. Staying relevant comes from curiosity, consistent learning habits, and applying AI strategically in your niche. […]

How You Can Approach AI Without Overwhelm

AI in Marketing

Retro 1980s cyberpunk street scene with a woman in a pink dress and a TV for a head, symbolizing identity and technology.

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AI can draft at lightning speed, but only a human-led process ensures authenticity, trust, and repeatable results. Here’s how to make it work. TL;DR: Scoring three strikes in a row at the bowling alley felt amazing—but I couldn’t replicate it the next game. That’s the same risk with AI in content creation. One “perfect” prompt […]

Why Human-in-the-Loop Content Creation Beats AI Alone in Mortgage Marketing

AI in Marketing

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