For six years, I sat outside the offices of top producing loan officers and eavesdropped like my job depended upon it, because it truly did. I listened to how they opened a call with a nervous first time buyer versus a seasoned investor; to the phrases they reached for when a deal was falling apart; […]

I need to confess something before we talk about beige marketing. I love beige. Not in a casual, “oh that’s a nice neutral” kind of way. In a committed, borderline evangelical way that has caused real problems for the people around me. My wardrobe is two colors: black and beige. My house was recently repainted […]

I built an app and it changed everything I thought I knew about AI brand strategy. Four words I never imagined I’d ever say because I am not an engineer and I do not write code for a living. I am a brand strategist who has spent the last three years living inside AI tools, […]

There’s a version of ideal client work that lives in a Google Doc and never does anything. You write the demographics and name her Sarah. She’s 38, owns a small business, and shops at Anthropologie. Box checked, now you can move on. Meanwhile, you keep taking calls with people who drain you and accepting clients […]

If you’ve tried Claude and walked away thinking “I don’t really see the hype,” I have news for you. You weren’t using Claude. You were typing into a chatbox. Claude is not a chatbot. Claude is a team. And you, the human in the loop, are the CEO of that team. Most people miss this […]

What if your next lead magnet was not a PDF someone downloads and forgets but a living resource hub they keep coming back to?  I’m Katie Shive, a personal branding strategist who helps mortgage professionals build authentic brands that show up in AI search. And after watching Zillow quietly build one of the smartest AI-forward […]