If you’ve tried Claude and walked away thinking “I don’t really see the hype,” I have news for you. You weren’t using Claude. You were typing into a chatbox. Claude is not a chatbot. Claude is a team. And you, the human in the loop, are the CEO of that team. Most people miss this […]

What if your next lead magnet was not a PDF someone downloads and forgets but a living resource hub they keep coming back to?  I’m Katie Shive, a personal branding strategist who helps mortgage professionals build authentic brands that show up in AI search. And after watching Zillow quietly build one of the smartest AI-forward […]

I haven’t posted a new podcast episode in seven weeks. I teach AI content strategy for a living. I coach mortgage professionals, realtors and coaches how to show up consistently online. And I went seven weeks without publishing a single episode. Was I too busy? That’s the dressed-up version. The real reason? I got bored […]

Quick Take: AI has changed my life and career in genuinely positive ways. But there’s a cost nobody’s talking about, and I think it’s time someone did. The mental load, the physical toll, the quiet pressure to never stop learning, never stop building, never step away. This is an honest conversation about what AI adoption […]

Quick Take: AI was supposed to make content creation easier. Instead, it’s created an ocean of sameness where perfectly polished posts get zero engagement. The mortgage professionals winning in 2026 won’t be the ones with the best AI prompts; they’ll be the ones showing up in real rooms with real people. I Teach This Stuff, […]

People don’t choose the lowest rate or the flashiest website when making one of the biggest financial decisions of their lives. In mortgage and housing, decisions come down to trust in the person guiding them through the process. This has always been true, but trust now has a new audience: artificial intelligence. Here’s the thing […]