Quick Take Imposter syndrome shows up in many forms: perfectionism, overwork, isolation, comparison, and endless striving. For creatives, these mindsets can paralyze progress. Human-directed AI (HITL) offers a way forward. By using AI as a collaborator instead of a replacement, you can clear mental clutter, structure your ideas, and focus on sharing your authentic voice. […]

Breaking Free from Imposter Syndrome with Human-Directed AI

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Blurry silhouette of a woman symbolizing impostor syndrome and breaking free with AI tools.

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AI can draft at lightning speed, but only a human-led process ensures authenticity, trust, and repeatable results. Here’s how to make it work. TL;DR: Scoring three strikes in a row at the bowling alley felt amazing—but I couldn’t replicate it the next game. That’s the same risk with AI in content creation. One “perfect” prompt […]

Why Human-in-the-Loop Content Creation Beats AI Alone in Mortgage Marketing

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Marketing and AI strategist, grammar nerd, and distance runner fueled by honey lattes and sourdough bread.

I've been lucky to work alongside some of the mortgage industry's most successful professionals, helping them clarify their brand strategies. My mission? Help loan officers go from "what should I post?" to "I've got this" using AI-powered systems that actually sound like them.

I'm Katie, your behind-the-scenes brand strategist.

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the AI Prompt Playbook

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Create a month's worth of content with these prompts designed for mortgage professionals.