You're invisible because you sound like everyone else

BRAND STRATEGY FOR MORTGAGE PROFESSIONALS
who are ready to own their voice, show up in AI search, and turn their story into revenue-driving content.

show me how

BRAND STRATEGY FOR MORTGAGE PROFESSIONALS
who are ready to own their voice, show up in AI search,
and turn their story into revenue-driving content.

let's fix that

You're in the right place if:

You know personal branding matters but keep putting it off because you don't know where to start

You're tired of posting content that sounds generic and getting limited engagement to show for it

You want to use AI without creating generic robot content that screams "ChatGPT wrote this"

You're ready to stop being the best-kept secret in your market and start showing up where it actually matters

I'll help you figure out who you are, what you want to be known for, and how to show up like it everywhere your name appears.

I help mortgage professionals figure out how to talk about what they do in a way that actually sounds like them. When your message feels right, marketing gets a whole lot easier.

hello

I’m Katie, and I help mortgage pros stop sounding like everyone else.

Now I teach mortgage professionals what I had to figure out alone: how to own your voice, show up in AI search, and turn your story into content that drives revenue, not just vanity metrics.

For 6 years at Guild Mortgage, I built personal brands for 50+ top-producing loan officers. Then I hit burnout, walked away with no backup plan, and rebuilt my own brand from scratch.

Read the unofficial bio

Custom brand book, AI prompts trained on YOUR voice, and a 30-day content system that sounds like you, not a robot.

the Brand Builder

01

Learn how to build a GEO strategy and create content that shows up in AI search and everywhere your clients are actually looking.

AI Visibility Cohort

02

Templates and tools to help you build momentum right now, not add to your bookmark folder.

Free Resources

03

Here's How I Help

Explore Brand Builder

Join the watilist

Browse resources

Custom Brand book, AI tools trained on your voice, and a 30-day content system.

Here's How I Help

Explore  more

Brand Builder

Build a GEO strategy and create content that shows up in AI and human search.

Join the waitlist

AI Visibility Cohort

Templates and tools to help you build momentum, not add to your to-do list.

Browse resources

Tools + Resources

Dave Savage
Chief Growth Officer, Trust Engine

Before working with Katie, I was experimenting with AI and getting okay results. But once she created my brand guide and built custom prompts for my content channels, everything changed. She made AI work for me, in my authentic voice. My content became more compelling, engagement spiked, and I started saving serious time. If you're a leader looking to leverage AI for sales, marketing or thought leadership - Katie is your secret weapon. 

"Katie helped me unlock the full power of AI - not just to save time, but to sound like me."

★★★★★

Chesky Fuchs
Mortgage Advisor, FM Home Loans

She helped me get real clarity around my brand message. She asked the right questions, pushed me to look at my value from a different angle, and helped me connect the dots in a way that finally felt aligned and authentic. She also helped me build AI tools for my marketing. I finally have a system that keeps my message consistent and high quality without spending hours trying to figure out what to say. If you want practical tools that actually make a difference, reach out to Katie. You will be glad you did.

Working with Katie has been one of the best decisions I made for my business.

★★★★★

Scott Davis
Senior Loan Officer, Capital M Lending

Her Clarity Code process helped me go beyond surface-level. She guided me through a deep but efficient look at my voice, values, and audience. Her format is easy and the outcome is already helping me show up more clearly in conversations and content. My business is evolving and with this brand foundation, I now have the tools to adapt with it. I highly recommend this process to any mortgage professional who wants clarity and a better way to lead in their market.

"The real power of AI starts with personal brand clarity. That’s where Katie came in."

★★★★★

Tasha Hastings
The Hastings Team, Guild Mortgage

Hiring Katie to help our team with branding, marketing, strategy, content creation, and so much more was the best decision our team ever made! She goes above and beyond and is so creative, hard working, and reliable. If you hire Katie, you won't be disappointed.

"Hiring Katie was an absolute
game-changer for my business."

★★★★★

MICHELLE CASTLE
The Castle Team, Guild Mortgage

Katie's secret sauce is that she goes beyond just creating strategies or design. She sees people - their essence, their authenticity - and translates that into a brand that feels real, human, and deeply connected. She's gifted at helping people build relationships between their brand and audience.

"Katie blends storytelling, psychology and design to make her clients stand out."

★★★★★

They Said It

Best

Before working with Katie, I was experimenting with AI and getting okay results. But once she created my brand guide and built custom prompts for my content channels, everything changed. She made AI work for me, in my authentic voice. My content became more compelling, engagement spiked, and I started saving serious time. If you're a leader looking to leverage AI for sales, marketing or thought leadership - Katie is your secret weapon. 

DAVE SAVAGE
Chief Growth Officer,
Trust Engine

Katie helped me get real clarity around my brand message. She asked the right questions, pushed me to look at my value from a different angle, and helped me connect the dots in a way that finally felt aligned and authentic. She also helped me build AI tools for my marketing. I finally have a system that keeps my message consistent and high quality without spending hours trying to figure out what to say. If you want practical tools that actually make a difference, reach out to Katie. You will be glad you did.

CHESKY FUCHS
Mortgage Advisor,
FM Home Loans

The real power of AI starts with personal brand clarity. That’s where Katie came in. Her process helped me go beyond surface-level. She guided me through a deep but efficient look at my voice, values, and audience. Her format is easy and the outcome is already helping me show up more clearly in conversations and content. My business is evolving and with this brand foundation, I now have the tools to adapt with it. I highly recommend this process to anyone who wants clarity and a better way to lead in their market.

SCOTT DAVIS
Mortgage Advisor,
Capital M Lending

I have been in awe of Katie and her marketing capabilities for years. Now she is all in to utilizing AI to strengthen what she excels at to benefit her clients. I can’t wait to put my brand book into action! Thank you Katie!

ERICA DAVIS
Mortgage Advisor,
Guild Mortgage

The Clarity code has helped me get very focused with social media content, my messaging, as well as my tone and desire to educate. I strongly suggest getting to know Katie. She has been a tremendous help for me and I would encourage anyone work with her.

ANDREW ADAMS
Mortgage Advisor,
Guaranteed Rate

Personal Brands built

50+

custom AI assistants built

70+

Years of marketing experience

15+

spotify

Website

where to LISTEN:

The podcast for mortgage professionals learning AI on their own time. No tech jargon, just one AI strategy you can use immediately to create better content, serve clients smarter, and show up in search.

New episodes every week. Under 10 minutes each.

Your 10-Minute AI Strategy Session

The AI After Hours Podcast

From the Blog

Stories + Strategy

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Ready to stop being                   ?

You've got the expertise. What you need is a brand that shows up in AI search, client conversations, and everywhere your name appears.

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Invisible