Recent Posts by Katie Shive

Easing the Pain of Poverty – One Meal at a Time

Friday the 13th is a day many are weary of due to bad luck. However, that wasn’t the case for a group of individuals who were hungry and in need of a warm meal. They simply had smiles on their faces and expressed gratitude.   St. Vincent’s Dining Room is a program operated by Catholic Charities of ...

You’re Missing the Mark if Your Brand Doesn’t Do these Four Things

I never grew up on a real farm but having shown horses for many years I spent a fair amount of time around livestock. Naturally, I understood what branding was from an early age. However, in today’s world of marketing there are many definitions of branding, making the concept a bit more complex. It’s a ...

Going with the Flow: How One Curveball Led Me to a Great Opportunity

My summer didn’t go as planned, but isn’t that usually how life goes? We make plans, get thrown a curveball (or two) and then have to readjust. Well, that’s exactly what I did. And in many ways, my summer was far better than I could have imagined. Let me explain…   Earlier this Spring I had recently ...

CX Highlight: Whitney Digesti and Guild Mortgage

If you’ve ever played the real estate game, then you can attest it’s a major decision that comes with a certain level of stress. The overall process is riddled with decisions, like choosing a neighborhood, style of home, school zones, HOAs, etc. And those are ‘mostly’ fun decisions. However, there are a couple decisions that ...

You Can’t Serve Today’s Customer Using Yesterday’s Tactics

Technology is disrupting our world at an alarming rate. The conveniences we enjoy today weren't even fathomable years ago. Technology tells us when to wake up, where to go, what to do, who to meet, even when to eat. Our society is entirely dependent upon technology and is arguably lost without it. This isn’t going to ...

Driven by Determination: Lessons I’ve Learned Being a Rookie

Young, inexperienced, and new kid always came to mind whenever hearing the word 'rookie'- that is until I became one. My background is in marketing and post-graduation I was avidly looking for a position in that field. That all changed once I learned about Bristlcone Holdings, a fintech company that exists to 'democratize the world of finance'.   Prior to joining the ...

Have You Fallen into the Hatrix?

Receiving customer complaints is guaranteed as long as your doors (or website) are open for business. It’s not a matter of ‘if’ you will receive them, but rather ‘when’. Any seasoned leader or entrepreneur will tell you complaints come with the territory. And although you may have a legendary product bound to better the world ...

Speed and Efficiency Matter When Solving Problems

Every customer that has a problem has one common goal- resolution. If your support staff isn't adequately prepared to solve problems, especially the hard ones, it really doesn't matter how friendly your support staff is. At the end of the day customers want to be helped, and they don't want to work harder on that resolution than you.   According to ...